Scale to $10K–$30K+ months without more content, more hustle, or more burnout.

You’re making $20K months but you could be making $40K.
Same calendar. Same effort.

You’re just missing the systems that scale it.

creative collective

the answer to your "what if"

CC student transformations

Student case studies

Student A was struggling with slow bookings and inconsistent leads.
She wanted to shoot more destination work and have photography fully support her family so they could pour into their other businesses without stress.

What we changed:
We nailed her dream audience and how they actually buy.
Shifted how she showed up and led her consult calls.
And refined her messaging to resonate with the audience she already had so she could grow from where she was, not start over.

Where she is now:
✔ Made back her full CC investment within 2 months
✔ Grew her Instagram past 10K followers
✔ Consistent lead flow in dream destinations
✔ Booking higher-ticket clients with confidence 

CC student transformations

Student case studies

Student B felt like her brand had plateaued.
She was booking weddings at $6.5K but couldn’t seem to break into higher-tier markets or raise her prices without ghosting.
She wanted to start saying no to misaligned leads and build a business that could support time off without everything falling apart.

What we changed:
We rewrote her sales process so she could close at higher rates without sounding “salesy.”
Revamped her content so it actually built trust—not just looked pretty.
Dialed in how she marketed in slow seasons so she could stabilize income year-round.

Where she is now:
✔ Raised prices to $9.5K and booked it
✔ Turned down 3 non-aligned leads this month
✔ Feels more confident on sales calls than ever
✔ Planning a 3-week break with income still flowing

CC student transformations

Student case studies

Student C came in mentally and emotionally drained.
She was making $25K/month but it didn’t feel like success.
Her backend was chaos, her content felt like a chore, and she was considering outsourcing just to stay afloat.
She wanted her business to run smoother so she could live her life, not just manage her calendar.

What we changed:
We spent one week streamlining her systems.
Cleaned up her workflow, fixed the gaps in her client experience, and built automations that gave her time back.
Refined her messaging so she could convert with less effort and finally speak to the audience she already had—no starting from scratch.

Where she is now:
✔ Still making $20K+ months—but with less stress
✔ Has her time back and no longer needs to outsource
✔ Content feels fun and easy again
✔ Took her first real break without her business slipping

You don’t need another module to binge at midnight.
You don’t need your partner’s opinion on your pricing.
You don’t need to keep guessing what’s working.
You need real eyes on your business.
Someone to look at your content, your funnel, your prices
and tell you exactly what to fix, when to fix it, and how to move forward.

Because let’s be honest—

You’re growing, but you don’t know how you got here.
You’re stuck, and you don’t know how to get out.
You’re running a full-time business with part-time clarity.

That’s why it’s not converting.
That’s why you’re second-guessing everything.
That’s why your “strategy” still feels like a shot in the dark.

Inside CC, I’m in your business with you.
No more wondering. No more spiraling.
Just clear direction, daily support, and steps that actually move the needle.

to apply:
fill out the application form

Once I receive your application, I’ll connect with you on Instagram within 24–48 hours to talk about your business goals, the challenges you’re facing, and how I can support you. I’ll answer any questions you have, and if you don’t see a time that works for you, DM me @photosbyhanmarie so we can find something that fits your schedule. Can’t wait to chat with you!

You tried ads, and they didn't work, but social media stresses and the different algorithms stress you out.

You're copying prices from your competitors or matching your local prices.


You have leads but get ghosted before you can get on a consultation call, and even worse... after the consultation call.


Your business has not grown in the last year.


You created a course, styled shoot, or mentorships, and it didn't sell out.


You're booking out, but your prices aren't where you want them.

You feel like you don’t have time to learn a whole new strategy—especially when you’re already overwhelmed trying to keep your business afloat.

You’ve been burned before. You paid thousands for a coach who promised results and gave fluff. No direction. No feedback. Just another module and a “good luck.”

let me guess...

You’re booked—but still stressed, wondering why the next inquiry feels so random.

You’ve got a Google Doc full of content ideas, but every time you post, it’s like shouting into the void. You’re showing up—but it’s not converting.

Selling on consult calls makes you second-guess yourself. You freeze. Ramble. Over-explain. And when they say “we’re going with someone else,” you spiral.

You’re photographing 20+ weddings a year, but the income still isn’t consistent—or enough.

You’re covering your bills, sure. But barely. And forget saving, outsourcing, or taking a weekend off without guilt.

This isn’t what you pictured when you raised your prices.

my story

HI, I'M han

I scaled to six figures in my first year and still felt broke. I had no savings, debt piling up, going through a divorce, and was living paycheck to paycheck trying to make this business work. From the outside, it looked like I was making big moves. But behind the scenes? I was stuck in survival mode.

Then I hit a plateau. So I figured it out and scaled again. I moved states. Hit another wall. That’s when I dove deep into marketing and sales. And once I understood how to make those work for me, I scaled again—and again—refining the same frameworks every time.

I started this business in 2022 with no backup plan. I quit my job, went full-time within six months, and told myself: this either works or it doesn’t. I didn’t have connections or a business background. I was winging it from day one.

I invested thousands into education. Some programs helped. Most didn’t. I tried ads, bought templates, rebranded more than once, but none of it created the kind of consistent growth I was after. At one point, I started questioning whether I was even good at this.

But my work wasn’t the problem. It was how I was showing up and who I was trying to reach. Once I got clear on my brand, refined my offers, and actually understood buyer psychology, things started shifting. I began attracting clients I wanted to work with—people who valued the experience, trusted the process, and didn’t flinch at the price.

In the last year, I got serious about sales because even with dream inquiries, I wasn’t always closing. Now I walk into every consult call knowing how to lead it with confidence. No more hoping. No more guessing. No more “we went with someone else.”

If I can rebuild my business from the ground up, multiple times over, you can too. You just need a system that actually works and someone in it with you. That’s why I built Creative Collective.

apply now

who it's not for

Who it's for

You’re not new. You’re not a beginner.
But you’ve hit the point where talent and hustle aren’t cutting it.
Creative Collective is for:

✔ Photographers making $70K–$300K/year who want $10K–$15K bookings consistently
✔ Business owners ready to build a marketing + sales system that runs on clarity, not guesswork
✔ Creatives done with fluff, ready for full-on implementation and real results
✔ People who want freedom in their calendar—and peace in their process

Who it's not for

Let me be straight up—this is not for you if:
🚫 You’re looking for templates instead of transformation
🚫 You want a coach to tell you you’re doing great instead of telling you the truth
🚫 You’re not willing to look at your numbers, your marketing gaps, or your sales process
🚫 You blame “the algorithm” or “your price” but won’t change how you show up
🚫 You want results without putting skin in the game

This is not a course you ghost halfway through.
This is a commitment to build the business you say you want—with someone in your corner making sure it happens.

who it's for

We’re locking in what you actually want—then backing it with actions, pricing, and messaging that reflect it.

This phase is about:

✔ Getting brutally clear on your income goals, dream clients, and booking boundaries—so every decision supports the business you want
✔ Rewiring how you think about growth and money—no more playing small or waiting for permission to charge what it’s worth
✔ Shifting your identity from “scrappy creative” to confident CEO—so your content, pricing, and presence finally match the level you’re aiming for

Because if your mindset isn’t backed by behavior?
It’s just mental clutter.

This is the foundation that drives every move we make from here—marketing, sales, backend.
No more second-guessing. Just intentional direction and clear priorities that scale.

Module 01 | Goals and Mindset

module 02

Most photographers have the visuals but what they don’t have is alignment between what they post and who they actually want to book.

In this phase, we’ll rebuild your brand from the inside out—so it reflects your values, positions you clearly, and turns your dream clients into inquiries that convert.

Here’s what we do:

✔ Define what makes your work different (and worth the price)
✔ Build a brand that reflects your energy, not just your aesthetic
✔ Audit your platforms so your website, IG, and messaging all point in the same direction
✔ Learn how to speak directly to your buyer so they see themselves in your content
✔ Make your brand feel intentional, elevated, and profitable—without losing who you are

Because your brand isn’t just how it looks.
It’s how clearly it positions you—and how confidently it converts.

Module 02 | Branding

module 03

Your dream clients aren’t ghosting because of your price. They’re ghosting because they don’t see the value. This phase is about fixing that—for good.

We’ll build an offer that’s crystal clear, deeply aligned with what your clients actually want, and confidently priced to reflect the experience you deliver.

Here’s what we do:

✔ Refine your packages to match the desires of high-end, aligned clients—without overstuffing them just to “prove” your worth
✔ Rework your pricing so it’s rooted in buyer psychology, not just what the girl down the street is charging
✔ Learn how to clearly communicate the outcomes of your work—so people don’t just like you, they book you
✔ Create positioning that makes your offer the obvious choice—even in a saturated market

This isn’t about having more packages.
It’s about having the right offer, with messaging that actually converts.

Once your offer clicks, selling gets easier.
Because the right people will finally see why you’re worth every penny.

Module 03 | Offer

module 04

Raising your rates isn’t the hard part. Selling them is. This phase is about building pricing that feels solid, profitable, and backed by messaging that actually supports it—so you’re not second-guessing your worth every time someone asks for a guide.

We’ll rebuild your pricing to:

✔ Reflect the value of your work—not just your time
✔ Align with your lifestyle + income goals (no more “barely making it” packages)
✔ Work at every tier—so your middle package isn’t the only one people book
✔ Position your highest package as the obvious choice
✔ Help you confidently say your prices out loud without flinching

You’ll stop asking “Is this too much?”
And start asking “What needs to shift to support this price?”

Because when your pricing is rooted in strategy—not fear—it stops being the thing that holds you back.

Module 04 | Pricing

module 05

You don’t need more visibility. You need visibility that sells. This phase is about turning your platforms into tools that attract aligned leads consistently—without relying on ads, trends, or guessing what to post next.

We’ll build a marketing plan that:

✔ Works with your life and energy—not against it
✔ Aligns with your dream client’s actual buyer journey, so your content leads them somewhere
✔ Covers multiple platforms with intention (IG, Pinterest, TikTok, Email)—not chaos
✔ Gives you a clear schedule, message pillars, and CTA structure so you know what to say, when to say it, and how it converts
✔ Stops you from wasting time batching content that looks good but doesn’t book

This is where you shift from “I’m posting to stay consistent” to “I’m marketing to consistently get clients.”

Your reach means nothing if it’s not reaching the right people.
Let’s fix that.

Module 05 | Organic Marketing

module 06-09

You’re already posting. You’re already on Instagram, maybe Pinterest or TikTok.
But the content is not doing what you need it to do: sell. In this phase, we take your content from “pretty but passive” to “intentional and income-generating.”

Here’s what we’ll do:

✔ Define your brand pillars so you’re not reinventing the wheel every time you post
✔ Repurpose your content across platforms without sounding repetitive or robotic
✔ Learn buyer psychology so your content speaks to every decision-maker—not just the expressive clients who “vibe” with your energy
✔ Understand how to move people from cold lead → warm audience → booked client
✔ Use analytics to track what’s working (and cut what’s not) so you can post with purpose
✔ Optimize your IG, Pinterest, and TikTok presence with keyword strategy and light SEO—without losing the human side of your brand

This is about building a content system that sells for you—without needing to be online 24/7.

Your posts aren’t just content. They’re sales tools. Let’s make sure they work like it.

Modules 06-09 | Social Media Strategies

module 10

You’re getting the inquiries but consult calls still feel like a toss-up. One minute they’re excited. The next? Ghosted. This phase is where we fix that—so your calls convert consistently, your follow-ups feel natural, and your pricing doesn’t scare the right people off.

You’ll learn how to:

✔ Identify and sell to different buyer types—so you know exactly what to say and how to lead
✔ Use sales psychology to build trust, establish authority, and guide without pressure
✔ Communicate your value clearly—so clients aren’t “thinking about it,” they’re booking on the call
✔ Handle objections with emotional intelligence, not panic or persuasion
✔ Build a consult flow that filters out low-quality leads and sets up the close before the call even starts

Sales isn’t about being pushy.
It’s about being prepared.

And when you know how to sell?
You stop leaving money—and dream clients—on the table.

Module 10 | Sales

module 11

Luxury pricing means nothing if the experience doesn’t match. This phase is where we make your client journey feel just as premium as your work. No more scrambling to respond. No more overdelivering just to “prove” your worth. We build a system that makes every client feel seen, supported, and excited to refer you before you even deliver the gallery.

Here’s what we’ll build:

✔ A streamlined experience that anticipates client needs—so you’re seen as the expert, not just the vendor
✔ Personalized touch points that reflect your brand and make clients feel genuinely cared for
✔ Messaging and email workflows that handle questions before they’re even asked
✔ A system for gathering feedback and reviews that help you improve and market
✔ Boundaries that protect your time while still delivering a five-star experience

This is how you build a business people rave about.
Not because you overworked—but because the experience was that good.

When your client experience runs like a dream,
it becomes your best marketing tool.

Module 11 | Client Experience

module 12

You’re not going to scale to $250K+ in a silo. The industry moves through relationships—and if you’re not intentional about who you’re connecting with, you’ll keep booking in circles that don’t grow with you. This phase is about building a network that actually elevates your brand—and turns passive connections into consistent referrals.

Here’s what we’ll do:

✔ Identify and nurture aligned partnerships that feel natural—not transactional
✔ Build vendor and planner relationships that support your price point (and match your dream clients)
✔ Learn how to pitch your value with confidence—so you don’t wait to “get noticed”
✔ Strengthen your reputation by showing up in the right rooms with the right message
✔ Build a circle of creatives who support your goals and refer with intention—not out of obligation

This isn’t about cold DMing strangers.
It’s about building real relationships that move your business forward.

Because when the right people know your name?
Your next booking gets a whole lot easier.

Module 12 | Business Relations

module 01

Modules

You don’t need another module.
You need a mirror, a map, and someone in the weeds with you fixing what’s broken.
That’s what this is.

High-touch coaching. Funnel strategy. Sales support. Real-time content audits.

I will be honest. I will be blunt. I will not waste your time.
This is not another mentorship you pay for and pray over.
This is the last one you’ll need.

Because I’m not giving you content.
I’m giving you clarity, conversion, and confidence—on repeat.

Let’s scale your photography business to without spending another year in survival mode.

apply now

Want full access to me in your business? This is the most intimate, personalized support I offer. You’ll have my eyes on everything.

Includes everything in CC, plus:
✓ 1:1 calls every other week
✓ Private Slack thread for direct feedback between sessions
✓ Custom workflows + backend systems built around your life
✓ Unlimited reviews on content, pricing guides, client experience, and more
✓ Strategy and content designed specifically for your goals, niche, and income ceiling

This is for you if:
You’ve hit six figures but want to work smarter—not harder. You need someone in your corner daily who’s not afraid to call you out and help you scale fast with clarity. 

Built for photographers making $6k+ months or scaling to $8K–$15K weddings who want full support without going it alone. This isn’t passive learning—it’s coaching, implementation, and momentum.

You’ll get:
✓ A custom strategy + marketing plan rooted in buyer psychology
✓ Weekly coaching calls with hot seats, audits, and deep dive lessons
✓ High-touch feedback on your content, offers, funnel, and consult calls
✓ Portal access for daily support + questions
✓ Systems and workflows tailored to your goals
✓ Strategy for every season: slow bookings, raising prices, dream client targeting, and more

This is for you if:
You’re craving traction—not templates. You want people in your corner. You’re ready to stop second-guessing and actually scale.

We’ll dive deep into your most urgent problem (pricing, lead quality, content that’s not converting, mindset blocks, etc.) and build you a custom 30-day plan to move forward with clarity and momentum.

You'll get Monday–Friday access to me to ask follow-ups, share drafts, get feedback, and implement with support.

Bonus: If you join Creative Collective within 30 days, whatever you pay here is fully credited toward your tuition.

This is for you if:
You don’t want another DIY course—you want someone to look at your business, give it to you straight, and hand you the next steps. Quick clarity. Real traction.

We’ll dive deep into your most urgent problem (pricing, lead quality, content that’s not converting, mindset blocks, etc.) and build you a custom 30-day plan to move forward with clarity and momentum.

This is for you if:
You don’t want another DIY course—you want someone to look at your business, give it to you straight, and hand you the next steps. Quick clarity. Real traction.

look, I've been there

You’ve taken the courses.
You’ve copied the advice Dawn, John, and Sean gave you.
You’ve tried “just showing up more.”
And you’re still stuck in the loop:
Booked, burnt, and wondering why your dream clients are still hit or miss.

You don’t need more fluffy info that is a "one size fits all" bandaid.
You need a plan that makes your marketing convert, your backend support your price point, and your consult calls actually close.

That’s what we do inside Creative Collective. I designed this program to eliminate the guesswork, build your business for freedom—not pressure—and help you raise your prices without sabotaging your inquiries.

All you crave is consistency. now is your chance to experience that.

What would it be worth to you if this program helped you:
• Raise your rates and confidently sell them
• Close consult calls without second-guessing every word
• Get inquiries from aligned clients—not just random referrals
• Turn your marketing into a lead-gen funnel, not a visual checklist
• Finally feel like the CEO again—not the editor, scheduler, and content creator

Because that’s the shift Creative Collective creates.
I’m not just coaching you—I’m in it with you. Every post, every pitch, every price raise.

I’m in your corner when you sign your highest package yet.
And I’m the first person hyping you up when it actually works.

Student case studies